As a seller on Amazon, you should know how difficult it can be when you first start selling or when you start selling a new set of products attached to an unknown brand. What is especially difficult is getting those first few reviews to roll in, which can aid you greatly in gaining trust with other buyers and lead to more sales. There are things you can do to remedy this problem, such as advertising through Amazon. Though this may bring clicks and views, it does not guarantee sales. People can click on your product, but if they are scared off by a listing with no third-party input or by a brand they have never heard of before this will just create ad spending without any sale. Are there any things that can be done to help get your new products off the ground In this difficult review-less phase? Yes actually there are, we have a few tips to offer to start gaining some momentum with your new listings.
To start you can include info on your listing that builds trust in your brand. Give buyers piece-of-mind by giving some information on your company. Some good examples are:
Has the brand been around for over 10 years? Include that in the description or A+ Content.
Do your products have official certifications that enhance the product, such as good recommendations from the Better Business Bureau or a no animal testing certification from Leaping Bunny. Include their logos in an image on your listing and include this info in the bullet points.
Inject some humor and reliability in your bullet point and description writing. Be informative about your products and who you are, but don't do it in the way that all brands do by just blandly listing stats.
These details can help build trust for people viewing your products even if you don't have any reviews. This information will add character to your listing and brand. You want the consumer to know what they're getting and to be comfortable about the transaction. Get creative, fun, and informative with your details.
If you find yourself with little to no reviews, but you have sold this brand or product outside of Amazon there is a possible way that you can already have reviews for customers to see. If you have previously sold in other places or in brick and mortar locations you may have gotten some customer testimonials, yelp reviews, or positive reviews from magazines or news organizations. Always include things that will legitimize your product to prospective buyers, even if you already have reviews. It will build better trust and prestige with your brand and will result in more sales.
Time to get visual, did you put 110% in your images? If not, this can be one of the most detrimental things that you could do. Humans are visual creatures and will make a lot of their first impressions and opinions on your product just by looking at what images you have laid out on the table for them. Stats show that 67% of customers value the quality of a product's image over the bullets, description, and even reviews. You want views of multiple angles of your product, while also visually relaying information about the product with these images. Graphics on features, size, and benefits will show the customer why your product is great instead of them having to read long descriptions. Go above and beyond and include a short informative video showing how products function. Fewer than 5% of vendors include videos and you'll find there is a lot of different competitors that don't take advantage of these strategies, so this is a great way to stand out from the rest.
We employ all of these methods on our partner's products and listings so we can achieve the best results in sales. We could help out your brand as well, contact us or subscribe to our email blasts to get more helpful e-commerce selling info and advice!