Amazon has been working hard in recent years to build a more tailored connection between shoppers and brands. A+ Content, Amazon Live, Amazon Stores, and Amazon Posts are just a few of the features that allow customers to examine brands and goods before making a purchase. Customers may now "follow" specific brands on Amazon, which is a step forward in that strategy.
When someone chooses to follow a brand, they agree to receive notifications from it. When the brand introduces a new product on Amazon, publishes a new Amazon Post, starts a livestream, or runs an exclusive campaign, these notifications may be sent out. These messages are handled by the brand using the Manage Your Customer Engagement tool and Amazon Posts. Your brand must be registered with Amazon Brand Registry, which requires that you have a registered trademark in the United States. Once you've signed up, you'll be able to build Amazon Stores. When you build an Amazon Store, you will be given the choice to show a "Follow" option on your storefront.
Tips for Increasing Your Amazon Following
Increasing your Amazon followers can certainly be useful. So, what can you do to actively encourage more individuals to become brand followers?
Amazon Brand Stores are a selected digital storefront that stands out from the crowd. On the left side of the nav bar, stores now have a Follow option. You can upload a custom image into a module with a call to action to promote more followers on your store, but that space could be better used. Amazon Stores, rather than the ad itself, might be thought of as the landing page. The Brand Store should be set up to greet, engage, and convert customers. You should use other programs, such as Amazon Live, to increase your following.
Amazon Live is a self-service livestreaming tool that is available for free. Brand registered brands and their authorized representatives can use the brand's channel to broadcast livestreams. These livestreams can be found on the brand's listings, the Amazon Brand Store, competitor listings, the Amazon Live page's Live Now row, product category pages, and the Amazon home page. Not all of these spots are instantly available; to gain access to high-visibility ads, brands must first "level up" their Amazon Live rating. To advance, brands must live stream on a regular basis, have engaged audiences, use live streams to generate sales, and submit an application for approval.
Make "follow our brand" a recurrent call to action throughout the livestream to gain followers on Amazon Live. While the speaker is speaking, you should have a team member watch the livestream chat so that they can answer questions and motivate shoppers to join in. This method works best when you can offer exceptional discounts to customers that follow your brand, such as a special coupon codes just for them.
Amazon Posts are a type of Instagram feed that shows in your Brand Store, product listings, rival product listings, related post feeds, and category-based feeds. It's possible that your posts feed won't appear until you've published 10 posts. Amazon Posts include the brand name and logo, as well as an image, a “show product” button, a caption, and tags, all of which are generated automatically by Amazon. Make sure to include a follow button in your Amazon Posts to acquire followers. Within the caption, you can also encourage customers to follow your brand. Promising exclusive deals, similar to Amazon Live, is a terrific way to gain fans. Furthermore, don't be hesitant to let your brand's personality seep through in your posts. When you incorporate emotion into your marketing, your material becomes more engaging.
If you want to be a little more creative, you may include an infographic-style image in your listing media gallery to encourage shoppers to follow your brand. This graphic can emphasize the benefits of following, such as being the first to learn about new product releases, specials, and special offers. If your product requires every image in the media gallery to demonstrate all of its characteristics, you can promote the follow option in your A+ Content instead. A+ Content is read by shoppers who require additional information before making a purchase choice. Showing them that you have a loyalty program can help you gain their trust.
Classic Amazon Advertising
For one more Amazon tip, the simple usage of Sponsored Brand Ads can help you expand your following. Your Amazon Storefront can be linked from Sponsored Brand Ads. Shoppers will notice the follow button once they arrive. Although this is an indirect strategy, greater traffic will almost certainly lead to more followers, and Sponsored Brand Ads drive additional purchases anyway, so it's a win in any case.
Social Media Posting
We've had success advertising the follow option via social media in addition to Amazon. Brands can urged their social media followers to also follow them on Amazon to gain more Amazon traffic. Using social media to promote Amazon sales is a straightforward strategy that is both free and effective.
Partnering with Influencers
Lastly, we'll look at influencer marketing. For years, brands have employed influencers to promote products on Amazon because they help brands access highly relevant audiences, develop trust, and increase listing traffic. Having your influencers encourage their fans to follow your Amazon Storefront in any of their sponsored articles is a simple step. While you won't be able to directly attribute follower growth because Amazon hides and aggregates follower data, you can look for similarities between an influencer's post and a rise in followers.
That's all there is to it. Several ways to increase your Amazon followers. If you liked what you read, sign up for our monthly blog to keep up with the newest Amazon news and marketing strategies.