When we land at the Amazon search results page, we all glance at the photos first. The pictures on screen automatically capture our interest as we move through a website. Because of this natural attraction, it's critical to develop eye-catching ecommerce product photography that piques attention.
Why It Matters
The media gallery is critical to the success of your online product sales. Etsy discovered that photo quality improved consumer chance to convert by 90% on their marketplace. Because Etsy is a marketplace, comparable to Amazon, it's logical to assume that photo quality is important to Amazon shoppers as well. This relatively unsurprising statistic emphasizes the significance of a positive first impression.
Additionally, shoppers can process photo and video content at a faster rate than text. Before even reading the description, customers may get a sense of the color, material, size, utility, and so on with a quick glance. Showing rather than telling provides you the opportunity to gain consumer trust and confidence. Shoppers know exactly what to expect when their item arrives before they receive it. Let's face it, we've all been excited to receive a box just to find out it wasn't quite what we expected. This poor experience is a prevalent reason for product returns and bad ratings. We can reduce some of these unwelcome and unwanted consumer surprises by using high-quality photographs and videos.
How to Get It Done
There are a number approaches you can take when creating new material for your website or marketplace listing. You can do it yourself or hire a company to do it for you.
Doing It Yourself
Have a good camera, a well-lit (and controllable) shooting site, and editing software? The do-it-yourself alternative can be ideal! It's critical that you know what you're getting yourself into before you start this process. Before you begin the photography, make sure you plan ahead of time to avoid wasting time and money.
Make sure you have a bright, clean background with good lighting before shooting your own content to ensure your products are captured clearly.
Have a rudimentary understanding of photography fundamentals, such as the rule of thirds.
Use a high-resolution camera to ensure that your products are presented in the best light possible.
You'll be better prepared to capture high-quality images that showcase your products rather than simply presenting them if you take these extra measures.
Hiring a Third Party
If you already or want to sell on ecommerce marketplaces, agencies and third-party sellers, like us at Avalanche Industries, are a wonderful option because they have comprehensive understanding of the many regulations and best practices for success. If you already work with an Amazon agency or a third-party merchant, inquire about photographic and filming services. For your company, having a one-stop shop can be extremely helpful and time-saving.
Avalanche offers a wide range of resources for our partners to choose from. Our creative services staff is well-versed in the most effective ways to display your items.