Email Marketing and Amazon

Email marketing is a lucrative method of communicating with customers. In effect, it can be one of the most effective kinds of digital marketing available. Even if you've been utilizing email marketing through your website or blog for a while, you might not be using it to its full potential for your Amazon channel. We'll go through a few ways you may use email marketing to send out eCommerce deals, newsletters, blogs, or messaging to increase traffic and sales on Amazon in this article.


Amazon Issues

Email marketing has a staggering return on investment (ROI) of $36 for every $1 spent. By taking a few simple actions to collect your customers' emails, you can increase your revenue and maintain ties with existing customers. However, there is one catch. When it comes to vendors connecting with buyers, Amazon has strict guidelines. Although the platform allows you to send an automated email to buyers asking for a review, Amazon's Communication Guidelines prohibit you from collecting buyer emails for your email list. You can't send out alerts to your visitors, even if using special deals, applicable discounts, or wish lists makes it easier for them to find your merchandise. You can't do it on Amazon's Marketplace or through Amazon's message centers, for example. Sellers who send out personalized emails are frowned upon by Amazon. They're known as "one-to-one" emails. This means you can't send messages that are personalized or personalized in any manner based on data about a single customer.

There are ways of getting around this issue, of course. Building an Amazon mailing list is the best method to leverage the power of email marketing to increase your Amazon sales. Email opt-ins on your website or paid ads on Google, Facebook, and other platforms are the best ways to do this.


Creating a List

You'll need to focus on potential purchasers before they find your items on Amazon because you can't really create a list from Amazon customers. Instead of placing a Google Ad that directs customers to your Amazon listing, you might entice them to join your blog or mailing list by offering discounts or special promotions. Once a prospective buyer has signed up for your email list, you can offer them a coupon code as well as a brochure of your Amazon products. You'll have to put in extra effort, but those simple responses will add up. The nice aspect about this method is that you'll know exactly who your email subscribers are. The data you collect will not be owned by Amazon, nor will it be able to be used by them. It's also worth noting that Amazon enables merchants to put a "click-through link" in their emails if they send them from their own websites or from an email address that isn't tied to their seller accounts. This is permissible, according to Amazon, as long as the link isn't used "for any purpose other than placing orders" and directs users to pages on your site where the product or goods are displayed for sale on Amazon.

You can gather emails from customers who have opted in for a certain offer using an email management tool. It's also beneficial if the service provides pre-written marketing templates and automatic follow-up communications, so you don't have to do everything manually. MailChimp, Hubspot, and Constant Contact, for example, include built-in forms, banners, and content that make collecting emails on your website or via ad campaigns simple. You can also use shortcodes in the description box or other locations on your page to construct your own sign-up forms on an email marketing platform of your choice.


Lay Out Your Plan

Email campaigns, such as newsletters, promotional emails, and other sorts of email marketing, are a terrific method to boost revenue and profitability. Because there are free and reduced-cost email marketing services, email marketing remains among the most cost-effective digital marketing tactics. Product promos and sales must be planned in order to optimize your company's relationships with its customers. A simple promotional email campaign can be broken down into a few easy steps.

  • Begin with a pre-sale notice to inform clients that a new release is on the way or that a sale is approaching. Early incentives in your email could entice customers to buy before the release.

  • Then, on the day of the rollout, send an email to notify customers. Send a number of reminders for the duration of the sale to generate a sense of urgency.

  • Send a post-launch message thanking consumers who purchased and inviting them to join your waitlist so they may be notified when the next deal becomes available.

A promotion can run anywhere from 2 weeks to 6 weeks. Use the first 4 weeks of a 5 promotional campaign to grow your mailing list using content marketing, social media advertisements, or Google Ads that offer an early-bird deal or encourage prospective customers to join a waitlist to be informed as soon as the sale or release occurs. Deliver a series of messages in week 5 to publicize your promotion, including the duration, date, and a click-through link. In your emails, you might also add a countdown clock to highlight how much time is remaining until the offer finishes. Send a new set of emails in week 6, announcing the conclusion of the promotion period and a fantastic deal on leftover stock.


Email marketing is a cost-effective and effective approach to reach consumers. It aids in the development of customer relations and enables for more personalized service. It's one of the most efficient ways to reach out to customers and expand your company. Emails are a simple way to keep in touch with your customers. They can also be utilized to retain customers. Not all email marketing platforms, however, are made equal. You want a platform that allows you to quickly and easily produce attractive emails and send them out. Always do your research before embarking on a new marketing tactic, and learn from past marketing campaigns to utilize that info in future endeavors.

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